大阪. [Osaka]. [日本生命保険株式会社]. Nihon Seimei Hoken Kabushiki Kaisha. 昭和8 . Stock ID #170401
5 colour manga postcards, 9 x 15 cm, in slightly foxed original envelope. Postcards are all in very good condition. This set of manga postcards were published in1933 by Nippon Life Insurance Company to promote the benefits of life insurance.
Nippon Life Insurance Company was established in Osaka in 1889.
Instead of presenting figures and tables, each manga tries to illustrate the sense of reassurance people would experience when they buy this company's insurance. For example, a manga by Okamoto Ippei, a famous manga illustrator in the pre-war Japan, depicts a "Family Boat" where young and old members each wear a lifebelt represent their insurance policy while sailing. Its caption says that a insurance policy is a rescue buoy for life, which would make people feel peaceful even on the roughest of seas. Another card features a young attractive geisha sitting coquettishly at home is an advertisement for an old age insurance policy. The text assures the viewer that their policy will be paid back in full when the policy matures. The couple plan to use the money to fund the granddaughter's honeymoon trip and their own holiday, anticipating that they would live long enough to receive the matured fund. (When referring to this item please quote stockid 170401).
Price: $200.00 AU