Taisho 13.1924. Stock ID #157239
Large folded Japanese sugoroku or Japanese board game on paper, printed double sided, 78 x 54.5cm. Some small tears on margin, occasional browning, one small hole. Good copy of a most unusual game. This fascinating sugoroku was published to celebrate the completion of the "electric light tunnel", an impressive series of electric street lights mounted on handsome arched lamp posts lining Kyoto's Teramachi Street where the group of shops (situated between 4-jo and 5-jo) in the 寺町繁榮會 Teramachi Han’ei Kai [The Flourishing Association of Teramachi] are located. Printed double sided, the coloured side of the sheet shows many advertisements for shops in this group in the form of a sugoroku board game. On the reverse in black and white are six advertisements, the most prominent being the Futon shop's advertisement which features a bride in a kimono.
The electric light project, claimed by the announcement made by Teramachi Han’ei Kai [The Flourishing Association of Teramachi] on the reverse of the sugoroku, to be the first of its kind in Japan, was designed by Dr Takeda Goichi "who is today's authority in the field of electrical engineering". The text invites shoppers to visit for the end of year sales and, of course, to enjoy walking through the "electric light tunnel". The Association further assures shoppers that all of the merchants are offering superior quality goods. They affirm their humble commitment to their three point guarantee of Quality, Inexpensive Goods and Kind Service. These small merchants, who have joined together to improve the area around their shops, wish their customers to be aware how fortunate they consider themselves to be to have the "worlds' best illumination" and they vow to work hard to justify it.
The game shows the great variety of shops to be found in the group and include businesses such as a photographer, kimono shop, tansu furniture, music shop, other clothing shops and a jewellers. A fascinating glimpse into the world of modern retail in Kyoto in the 1920s! (When referring to this item please quote stockid 157239).