Stock ID #141580 Hawaii, the Legend that Sells. BRYAN FARRELL.

Hawaii, the Legend that Sells.

Honolulu. University of Hawai'i Press. 1982. Stock ID #141580

Maps, black and white photographic illustrations, xix + 399pp, notes, bibliography, index, dustjacket trifle bumped lower edge front cover, spine a little faded, otherwise a very good copy.

This is the first full study of Hawaii tourism and one of only a few studies anywhere that view tourism fully in social, economic, psychological, and environmental terms. While remaining unaffiliated with any particular faction, Dr. Farrell sees changes in the industry: an increased emphasis on quality, greater public involvement in industry decision-making, better public and industry awareness, and a marked reorientation from domestic to international tourism. He also warns of the dire results of moving in certain undesirable directions.

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