[FASCINATING COLLECTION OF JAPANESE CONSUMER CULTURE IN THE 1930S].

[デパート、会社カタログ一式]. [Depāto, kaisha katarogu isshiki].
[Collection of Department Store Catalogues and Store Advertisements].

1930 - 1931. Stock ID #176258

A collection of 12 attractive, quite varied, 1930s merchant merchant catalogues and advertisements from the Osaka region. Some occasional creasing, marking or browning but all in their original wrappers and together making a delightful and fascinating collection reflecting pre-WWII Japanese consumers' desires. Very good condition.

This collection of brochures is a showcase of consumer culture in 1930s Osaka. It includes two illustrated catalogue magazines produced by the Osaka branch of the Mitsukoshi Department Store in 1930 and 1931, and a delightfully illustrated catalogue of top winter fashions from the Osaka Daimaru and Takashimaya Department Stores, published in 1930 and 1931. All those department stores were regarded as high-fashion and luxury item retailers. There is also a 1930s advertisement for the Chuo Shokudo (Central Refectory) advertisement on Sakaisuji Street in central Osaka, which offers customers western style meals from 10 sen and small dishes from 5 sen (very reasonable prices for the period), and a very attractively designed advertisement from Takashimaya Department Store (Osaka) for its range of end-of-year presents, including a map showing the lay-out of the store and a delightful art deco cover design. A brochure of Hanwa Dentetsu (railway line between Osaka and Wakayama) shows autumn events and attractions for families, including digging for sweet potato.

When referring to this item please quote stockid 176258.

Price: $950.00 AU

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