FASCINATING GIFT ADVERTISEMENT IN RELATION WITH MILITARY SERVICE.

満洲凱旋除隊記念品御案内. [Manshū gaisen, jotai kinen goannnai].
[Information on Commemorative Gifts Given to Mark the Victorious Return from Manchuria and Military Discharge].

田中軍人デパート記念品専門部. [Tanaka Gunjin Depāto Kinenhin Senmonbu]. 1930s. Stock ID #215725

Colourful small poster size advertisment featuring a large selection of gift ideas, black and white photograph in the lower corner shows the business premises. 52.5 x 38cm. Few small closed tears at margins neatly mended on the reverse, a bright interesting item. Scarce.

This intriguing advertisement showcases a variety of gifts traditionally given by Japanese families to celebrate the safe return of loved ones from military service. Up until 1945, all Japanese males were required to serve three years in the military at the age of 20 before returning to civilian life. Issued by the Tanaka Military Servicemen Department Store in Kurume, Kyushu—a town known for its Army base—the advertisement highlights items such as sake drinking sets, tea cups, and wrapping cloths, all personalised with designs, logos, soldiers' names, and unit numbers.

When a young man was conscripted, he and his family often received farewell gifts, including monetary gifts and goods. Upon his safe return, families reciprocated with these commemorative items. Although military service in China became increasingly perilous during the 1930s, the advertisement advises customers not to delay their orders, as creating personalised items requires time.

When referring to this item please quote stockid 215725.

Price: $475.00 AU

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