[1930S JAPANESE COMMERCIAL DESIGN].

[塗薬広告. 厚紙製10枚. ラベル31枚. [Nurigusuri kōkoku. Atsugamisei 10-mai. Raberu 31-mai].<BR> [Ten Advertising Cards and Thirty-One Labels for Nerve Pain Ointment, Itamitōru].

[Japan]: 天明堂. [Tenmeidō]. Circa [ 1930]. Stock ID #218784

Collection of ten brightly coloured tall oblong colour advertisement printed cards probably for displaying in a shop or shop windows (38.5 x 10.5cm) accompanied by thirty-one colour printed labels (9.3 x 16cm). All in very good unused condition. A lovely example of commercial design from the pre-WWII period.

These colourful shop signs and labels advertise a nerve pain relief liniment called Itamitōru. The Japanese name literally means “Taking pains out,” combining the Chinese character for itami (pain) with the katakana spelling of tōru (to take out), conveying both the product’s purpose and suggesting an impression of a Western-imported remedy.
The label features an eye-catching graphic design, including illustrations of an arm and a leg. It is printed in both Japanese and English, and claims that the liniment contains chemicals produced by Swiss Basel & Co. Ltd. The product was promoted as a remedy for a wide range of ailments, including rheumatism, nerve pain, stiff shoulders, headaches, toothache, and insect bites.

When referring to this item please quote stockid 218784.

Price: $425.00 AU

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